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Ukrainian Leadership Academy
Uncounted Since 1932
RAN IN: Ukraine
CLIENT
Ukrainian Leadership Academy
AGENCY
MVG Group
Smart Production
Strumer Production
SUMMARY
For 27 years of its independence, Ukraine has tried to get the international audience pay attention to
the Holodomor. But the world isn’t interested in the 1932-1933 famine. So to attract the international audience’s attention, we chose the only language that is understood anywhere and at any time – the language of hunger. For one day we opened in Brussels a pop-up restaurant where you could taste dishes from the times of the Holodomor.
As a result, the project got over 50,000,000 earned media impressions in 1 day, more than 150 media publications (including “Politico” and “Deutsche Welle”), 1000 visitors from 20 countries, invitations to hold the event from Ukrainian embassies in 10 countries of the world.
CASE VIDEO
Language: English
