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MARTINI
Aperitivo Time
RAN IN: Ukraine
SUMMARY
Usually, stars in advertising are used to attract attention and to associate a certain lifestyle with a brand. In our case, the arrival of star chef Lorenzo Kogo to Kiev was the key driver of all brand marketing activities.
Lorenzo Kogo became not just the face of the brand and the reason to believe that Martini was compatible with food, but also helped create a system in which each establishment prepared its own snack recipes for Martini & Tonic cocktails. Thanks to the individual approach of different establishments to snacks, we made it clear to people that Aperitivo Time is not just the same promotional offer “everywhere and for everyone”, but a whole culture.
CASE VIDEO
Language: English
