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Appetytna
Give the fire
RAN IN: Ukraine
AGENCY
Carat Ukraine
Bambuk design studio
SUMMARY
To increase the yield of pickled meat, "Apetytna" packaging was grown from 1 kg to 1.4 kg. Because of this, the price per SKU rised by 68%. This reduces the attractiveness of the product for the current audience: men 30+ years. For older men, marinating meat is an important ritual. While young people go on a picnic spontaneously and more willingly pay for a ready-made solution.
"Apetytna" becomes youth and offers to give fire.
Previously, "Apetytna" promoted through direct advertising focused on the process ("And who marinates meat?"), But now the focus is on quick results ("Fire!") And fun under the open sky.
CASE VIDEO
Language: English
