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2016 SILVER BEVERAGES-NON ALCOHOL UNITED KINGDOM
Rebooting Kenco by giving young Hondurans a way out of gang life
RAN IN: United Kingdom
Hero Medium: TV
Medium Featured On Video: TV, Cinema, Social Networking Sites/Applications Digital content series Online campaign hub Media Partnership Loyalty scheme
Audience: Boomers (45+)
Objectives: Increase in market value share Increase in sales
Type: Business to Consumer