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2017 BRONZE SEASONAL MARKETING UNITED KINGDOM
The Royal British Legion
The Story Behind the Poppy
RAN IN: United Kingdom
Hero Medium: PRINT
Medium Featured On Video: BRANDED CONTENT;EVENTS;INTERACTIVE/ONLINE;Brand Website/Microsite;Display Ads (Interactive/Online);MOBILE/TABLET;Display Ad (Mobile/Tablet);OOH;Billboard;Transit;PRINT;Magazine - Print;Newspaper - Print;SOCIAL MEDIA;Exhibition
Audience: Young Women (20-35)
Objectives: Boomers (45+);Families;Fathers;Men;Mothers;New Audience;Women;Young Men (20-35);Young Women (20-35)
Type: Business to Consumer