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The Royal British Legion
The Story Behind the Poppy

RAN IN: United Kingdom

CASE STUDY

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CASE VIDEO


Hero Medium: PRINT

Audience: Young Women (20-35)

Objectives: Boomers (45+);Families;Fathers;Men;Mothers;New Audience;Women;Young Men (20-35);Young Women (20-35)

Type: Business to Consumer

Classification: National

Language: English

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