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2017 SILVER BRAND EXPERIENCE UNITED KINGDOM
Love at First Taste
RAN IN: United Kingdom
Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: BRANDED CONTENT ;CONSUMER INVOLVEMENT/USER GENERATED ;Viral (Consumer Involvement/User Generated) ;WOM (Consumer Involvement/User Generated) ;INTERACTIVE/ONLINE ;Brand Website/Microsite ;Digital Video ;Display Ads (Interactive/Online) ;Mobile/Tablet Optimised Website ;INTERNAL MARKETING ;PR ;SEARCH ENGINE MARKETING (SEM/SEO) ;SOCIAL MEDIA
Audience: New Audience
Objectives: New Audience; Young Men (20-35); Young Women (20-35)
Type: Business to Consumer