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2018 SILVER SEASONAL MARKETING UNITED KINGDOM
How Aldi won Christmas with the help of a humble carrot
RAN IN: UK
Hero Medium: TV
Medium Featured On Video: INTERACTIVE/ONLINE ;OOH ;PR ;PRINT ;TV;BRANDED CONTENT ;CONSUMER INVOLVEMENT/USER GENERATED ;MOBILE/TABLET ;SOCIAL MEDIA
Objectives: Retain existing customers
Type: Business to Consumer