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2018 FINALIST HEALTHCARE, RX UNITED KINGDOM
SAYING GOOD NYTOL TO SLEEPLESSNESS
RAN IN: UK
Hero Medium: TV
Medium Featured On Video: OOH ;RADIO ;SALES PROMOTION ;SOCIAL MEDIA ;TV;PPC
Audience: ABC1 men & women aged 35+ (albeit with a slight male skew) who were not users of Sleep Aids
Objectives: Increase Sleep Aids category penetration, growing the total category by 0.7%
Type: Business to Consumer