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Nytol
SAYING GOOD NYTOL TO SLEEPLESSNESS

RAN IN: UK

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Audience: ABC1 men & women aged 35+ (albeit with a slight male skew) who were not users of Sleep Aids

Objectives: Increase Sleep Aids category penetration, growing the total category by 0.7%

Type: Business to Consumer

Classification: National

Language: English