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2018 FINALIST DAVID VS. GOLIATH UNITED KINGDOM
Aldi vs. Goliath (and his three brothers)
RAN IN: UK
Hero Medium: TV
Medium Featured On Video: MOBILE/TABLET ;Location-based Communications/Real Time Marketing ;OOH ;PRINT ;RADIO ;SPONSORSHIP ;TV;BRANDED CONTENT ;INTERACTIVE/ONLINE ;Brand Website/Microsite ;Display Ads (Interactive/Online) ;SOCIAL MEDIA
Objectives: Market share - increase
Type: Business to Consumer