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2018 SILVER FOOD UNITED KINGDOM
The Marmite Gene Project
RAN IN: UK
Hero Medium: PRODUCT DESIGN
Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);ECOMMERCE;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Mobile/Tablet Optimised Website;OOH;Billboard;PACKAGING;PR;RADIO;Spots (Radio);RETAIL EXPERIENCE;POP;SOCIAL MEDIA;TV;Spots (TV)
Objectives: Gain trial