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2018 SILVER RENAISSANCE UNITED KINGDOM
The Marmite Gene Project
RAN IN: UK
Hero Medium: PRODUCT DESIGN
Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED ;Consumer Generated (Consumer Involvement/User Generated) ;WOM (Consumer Involvement/User Generated) ;ECOMMERCE ;INTERACTIVE/ONLINE ;Brand Website/Microsite ;Digital Video ;Mobile/Tablet Optimised Website ;OOH ;Billboard ;PACKAGING;PR ;RADIO ;Spots (Radio) ;RETAIL EXPERIENCE ;POP ;SOCIAL MEDIA ;TV;Spots (TV)
Objectives: Gain trial
Type: Business to Consumer