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2018 FINALIST POSITIVE CHANGE - SOCIAL GOOD: BRANDS UNITED KINGDOM
Yes We Can – How TfL harnessed the power of the collective to achieve justice for victims of unwanted sexual behaviour
RAN IN: UK
Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: SOCIAL MEDIA ;Interactive TV/Video on Demand
Audience: Young Women (20-35)
Objectives: the creation of a virtuous circle of reporting, leading to prosecution, creating a significant deterrent to perpetrators to generate a reduction in incidences of unwanted sexual behaviour, is coming into place
Type: Business to Consumer