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2020 SILVER POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT UNITED KINGDOM
The British Army
Your Army Needs You
RAN IN: United Kingdom
Medium Featured On Video: INTERACTIVE/ONLINE
Audience: Ages 18 - 24, Female & Male
Objectives: Awareness - Increase, maintain or establish awareness scores,Consideration - Other,Purchase - No Purchase Goal,Loyalty - No loyalty goal,Advocacy - No advocacy goal,Increase interest in Army jobs, increase applications to the British Army