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Parrus Doshi, Strategy Director Guy Swimer, Creative Director Joanne Austin-Olsen, Business Director Adrian Parr, European Creative Director Steven Woodliffe, Design Director Jonathan Kukathasan, Managing Director Anthony Boulton, Senior Designer Neil Kaas, Creative Services Director James Berg, Social Strategist James Rose, Creative TechnologistAlex Frew, Business Director Emily Brooks, Planning Partner
SUMMARY
Most people understand the importance of eye tests, but tend to put off taking them and 'soldier on' with poor eyesight. OCO Opticians, a family-run business in East London wanted to change this and encourage people to book an eye test. Twelve trackable panels were placed on pavements around London, encouraging passers-by to check their eyesight using the urban environment around them. During the first two weeks of activity, bookings at OCO were 12x the weekly average, with 1 in 2 people who tried the floor panels booking a test.
