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Michael Shirley, SVP Creative Director Kristen Schumacker, Senior Account Executive Cinzia Crociani, SVP Creative Director Andres Ordonez, Chief Creative Officer Matt Scoville, Executive Producer Alejandro Juli, Creative Director Shobin Mathew, Senior Producer Meg Farquhar, SVP Creative Director Lauren Brown, Strategy Director Hung Vinh, Lead Designer Larry Gies, Chief Strategy Officer Dane Canada, Senior Art Director John Pratt, Head of Production Sarah Nelson, Account Supervisor Jeremy Kanefsky, VP Account Director Blue Smith, Project Manager Jeff Adkins, Managing Director Brynna Alyward, Senior Copywriter
Ketchum
SUMMARY
How can you get Americans to take the threat of prescription opioids seriously when they don’t believe addiction can happen to them?
This was National Safety Council's challenge as they sought to combat the surging prescription opioid epidemic. The provocative program was anchored by a memorial, an immersive data visualization that helped people see themselves in the crisis and confronted them with their own vulnerability to addiction. The program established NSC as a national leader in safety and gave 1 million+ Americans a tool to protect themselves from addiction.
