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Larry Gies, Chief Strategy Officer Shobin Mathew, Senior Producer Jeff Adkins, Managing Director Andres Ordonez, Chief Creative Officer Lauren Brown, Strategy Director Jeremy Kanefsky, VP Account Director Cinzia Crociani, SVP Creative Director Meg Farquhar, SVP Creative Director Sarah Nelson, Account Supervisor Kristen Schumacker, Senior Account Executive
PHD
Ketchum
SUMMARY
How can you get Americans to take the threat of prescription opioids seriously when they don’t believe addiction can happen to them?
This was National Safety Council's challenge as they sought to combat the surging prescription opioid epidemic. The provocative program was anchored by a memorial, an immersive data visualization that helped people see themselves in the crisis and confronted them with their own vulnerability to addiction. The program established NSC as a national leader in safety and gave 1 million+ Americans a tool to protect themselves from addiction.
