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2019 SILVER SMALL BUDGETS - SERVICES - NON-PROFIT
UNITED STATES
Shobin Mathew, Senior Producer Meg Farquhar, SVP Creative Director Lauren Brown, Strategy Director Hung Vinh, Lead Designer Larry Gies, Chief Strategy Officer Dane Canada, Senior Art Director John Pratt, Head of Production Sarah Nelson, Account Supervisor Jeremy Kanefsky, VP Account Director Blue Smith, Project Manager Jeff Adkins, Managing Director Brynna Alyward, Senior Copywriter Michael Shirley, SVP Creative Director Kristen Schumacker, Senior Account Executive Cinzia Crociani, SVP Creative Director Andres Ordonez, Chief Creative Officer Matt Scoville, Executive Producer Alejandro Juli, Creative Director
Ketchum
SUMMARY
How can you get Americans to take the threat of prescription opioids seriously when they don’t believe addiction can happen to them?
This was National Safety Council’s challenge as they sought to combat the surging prescription opioid epidemic. To maximize their small budget, they invested in a live and virtual memorial, believing it would earn more media attention than they could afford in traditional channels. The risk payed off; the program earned media fame for NSC and gave over 1 million Americans a life-saving tool to protect themselves from addiction.
