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Napoleon Fireplaces
Hot Spots

RAN IN: United States

CLIENT
Napoleon Fireplaces

AGENCY
Hoffman York *Lead Agency


SUMMARY

Our job was to position Napoleon’s hearth products as essential in enhancing life’s memorable moments, and elevate the importance of their fireplaces in the minds of professional contractors, architects, dealers and consumers. An innovative research study titled “Hot Spots,” and the campaign that sprung from it, helped Napoleon increase brand awareness by 32%, usage by 46% and overall preference by 51% among professional building contractors. What’s more, these efforts helped Napoleon to realize double-digit annual sales growth while establishing them as an industry thought leader.

CASE STUDY

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CASE VIDEO


Audience: Building Trade Professionals

Objectives: Increase sales, volume

Type: Business to Business

Language: English