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Lysol
What It Takes To Protect
RAN IN: United States
CLIENT
Reckitt Benckiser
Chris Tedesco, General Manager, US Marketing
Rich Sidoli, Senior Brand Manager
AGENCY
Chris Tedesco, General Manager, US Marketing
Rich Sidoli, Senior Brand Manager
SUMMARY
Lysol had been sidelined. Considered too harsh for everyday use, it was losing relevance with moms, reserved for only the most extreme cases of disinfection.
But by showing moms that Lysol’s strength was matched only by their own, we increased sales, significantly outpacing the category, and turned an old brand into a modern force to be reckoned with.
CASE VIDEO
Audience: Mothers
Objectives: Increase sales, volume
Type: Business to Consumer
Language: English
