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2019 BRONZE BUSINESS-TO-BUSINESS
UNITED STATES
Mitsubishi Electric Tallest Building on the Internet
Brian Robinson, VP, Group Account Director Kevin Rosen, Sr. Strategic Planner Jon Guest, Group Creative Director
Loica
We Like Small
SUMMARY
The U.S. building industry is a tough nut to crack.
With virtually no brand recognition in the U.S., Mitsubishi Electric needed a way to reshape the building industry skyline and gain a foothold in the market.
It was a tall order. So we built the Tallest Building on the Internet.
Our virtual skyscraper campaign towered above the competition with its graphically compelling, interactive representation of the message “Together, we can build more efficient buildings.”
With over 33MM impressions, 45,678 site visits, and 527 leads, the campaign made a big impact.
