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Amidst a rapidly transforming industry, Toyota understood that evolution into a mobility company was necessary to stay competitive.
With a new partnership with the Olympic and Paralympic Movements, we needed to uncover the way people think about mobility.
Understanding that movement is the key to opportunity, we created a 360, cross-platform campaign— when we’re free to move, anything is possible. Start Your Impossible.
This effort established Toyota as a Mobility, Technology and Robotics leader, working to improve lives and enable independence.