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Jason Schragger, Chief Creative Officer Fabio Costa, Executive Creative Director Lalita Koehler, Executive Director, Integrated Production Amy Turnbull, Group Account Director Evan Ferrari, Group Strategic Planning Director John Lisko, Executive Communications Director
Keiichi Higuchi, Chief Creative Officer Fuminori Koike, Group Account Director Keita Kimura, Group Strategic Planning Director Hiroyuki Maruyama, Executive Communications Director
SUMMARY
Amidst a rapidly transforming industry, Toyota understood that evolution into a mobility company was necessary to stay competitive.
With a new partnership with the Olympic and Paralympic Movements, we needed to uncover the way people think about mobility.
Understanding that movement is the key to opportunity, we created a 360, cross-platform campaign— when we’re free to move, anything is possible. Start Your Impossible.
This effort established Toyota as a Mobility, Technology and Robotics leader, working to improve lives and enable independence.
