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Toyota
Start Your Impossible

RAN IN: United States

CLIENT
Toyota Motors North America

AGENCY
Saatchi & Saatchi LA *Lead Agency


Dentsu Aegis Network *Lead Agency


SUMMARY

Amidst a rapidly transforming industry, Toyota understood that evolution into a mobility company was necessary to stay competitive. With a new partnership with the Olympic and Paralympic Movements, we needed to uncover the way people think about mobility. Understanding that movement is the key to opportunity, we created a 360, cross-platform campaign— when we’re free to move, anything is possible. Start Your Impossible. This effort established Toyota as a Mobility, Technology and Robotics leader, working to improve lives and enable independence.

CASE STUDY

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CASE VIDEO


Audience: Olympic & Paralympic Enthusiasts

Objectives: Global branding

Type: Business to Consumer

Language: English