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2019 GOLD SMALL BUDGETS - SERVICES - NON-PROFIT
UNITED STATES
Team Gleason Robocalls from Humans
RAN IN: United States
CLIENT
Team Gleason
Steve Gleason, Founder Clare Durrett, Marketing Director
Joe Sciarrotta, Chief Creative Officer David Hernandez, Executive Creative Director Estee Mathes, Associate Creative Director Samantha Gorelik, Associate Creative Director Alexandria Frenkel, Producer Abby Inman, Account Supervisor Kaitlin Bole, Planner Kendra Arenkill, Planner
SUMMARY
ALS is a devastating disease that deteriorates your body, before ultimately taking away your voice. The Steve Gleason Enduring Voices Act ensured that ALS patients would be provided with the expensive Speech Generating Devices they rely on to speak, but it was set to expire in October 2018. To build support for this bill, we used the very technology ALS patients use to “reverse robocall” politicians, and break through the political noise. Constituents, too, could go online to ask Congress-members for support. Ultimately, we helped pass this important law, permanently.
