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American Egg Board
Cracking New Occasions
RAN IN: United States
AGENCY
Jemilly Castro, Strategy Director
Liz Miller-Gershfeld, VP, Executive Art Producer
Ludwig Ortiz, SVP, Group Strategy Director
Jeff Davis, Experiential Producer
Danielle Keenan, Producer
Josh Gross, Co-Chief Creative Officer
Pedro Perez, Co-Chief Creative Officer
Brittany Peskind, Producer
Liz Gruszkievicz, SVP, Client Service Director
Daniel Pujol, Art Director
Matt Kane, Copywriter
Brigid Slattery, Digital Strategist
Abby Bridgeo, Account Supervisor
Nick Sesto, Art Director
Mark Price, Copywriter
Dan McCormack, Creative Director
Jon Leachman, Creative Director
Hung Vinh, Design Director
Anna Axley, Account Executive
Fernando Passos, Associate Creative Director
Starcom
Ketchum
SUMMARY
Eggs are in 94% of American homes, and synonymous with breakfast. To grow, we need to crack new occasions.
As we explored how to become a bigger part of American diets, we learned something that surprised us: Dinner is actually the most important meal of the day.
So we set out to hijack dinner, and how people think about eggs, by launching The Incredible Dinner Egg, an integrated program featuring recipes that added eggs to popular dinnertime meals.
CASE VIDEO
Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: INTERACTIVE/ONLINE,MOBILE/TABLET,SEARCH ENGINE MARKETING (SEM/SEO),SOCIAL MEDIA
Audience: Families
Objectives: Increase sales, volume
Type: Business to Consumer
Language: English
