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Wendy's
Keeping Fortnite Fresh

RAN IN: United States

CLIENT
Wendy's

Carl Loredo, Chief Marketing Officer
Jimmy Bennett, Vice President, Digital, Media & Partnerships
Kristin Tormey, Social Media Strategist

AGENCY
VMLY&R *Lead Agency

Colin Belmont, Supervisor, Client Engagement
Steven Austin, Connections Manager
John Godsey, Chief Creative Officer
Charles Gooch, Director, Connections
Chris Corley, Executive Creative Director
Emmy Hanlon, Connections Manager
Derek Clark, Executive Creative Director
Jayne Andrews, Account Manager
McKay Hathaway, Creative Director
Katie Furman, Analyst
Matt Keck, Associate Director, Conversation Design
Samantha Schuster, Supervisor, Connections
Kelly Gartenmayer, Group Director, Client Engagement
Jeremy Cline, Senior Analyst
Conor Clarke, Senior Art Director
Eamon Conway, Associate Creative Director


Ketchum

Marissa Kandel, VP, Senior Media Specialist


SUMMARY

When popular video game Fortnite announced a new game mode called Food Fight, Wendy’s found a way in: we destroyed in-game burger freezers alongside gamers for more than nine hours. We not only successfully entered the world of Fortnite, we changed it, as game developers removed burger freezers from Fortnite.

CASE STUDY

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Hero Medium: SOCIAL MEDIA

Medium Featured On Video: BRANDED CONTENT,INTERACTIVE/ONLINE,SOCIAL MEDIA,USER GENERATED

Audience: Men and Women 18-34

Objectives: Build brand equity

Type: Business to Consumer

Language: English