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2020 SILVER ENGAGED COMMUNITY
UNITED STATES
Wendy's Keeping Fortnite Fresh
RAN IN: United States
CLIENT
Wendy's
Carl Loredo, Chief Marketing Officer Jimmy Bennett, Vice President, Digital, Media & Partnerships Kristin Tormey, Social Media Strategist
Colin Belmont, Supervisor, Client Engagement Steven Austin, Connections Manager John Godsey, Chief Creative Officer Charles Gooch, Director, Connections Chris Corley, Executive Creative Director Emmy Hanlon, Connections Manager Derek Clark, Executive Creative Director Jayne Andrews, Account Manager McKay Hathaway, Creative Director Katie Furman, Analyst Matt Keck, Associate Director, Conversation Design Samantha Schuster, Supervisor, Connections Kelly Gartenmayer, Group Director, Client Engagement Jeremy Cline, Senior Analyst Conor Clarke, Senior Art Director Eamon Conway, Associate Creative Director
Ketchum
Marissa Kandel, VP, Senior Media Specialist
SUMMARY
When popular video game Fortnite announced a new game mode called Food Fight, Wendy’s found a way in: we destroyed in-game burger freezers alongside gamers for more than nine hours. We not only successfully entered the world of Fortnite, we changed it, as game developers removed burger freezers from Fortnite.
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CASE STUDY
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: BRANDED CONTENT,INTERACTIVE/ONLINE,SOCIAL MEDIA,USER GENERATED