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Amtrak
Get Carried Away
RAN IN: United States
AGENCY
David Flemister, Account Managing Director
Megan Lee, Associate Creative Director
Anna Ross , Managing Strategy Director
Madison Richard, Associate Designer
Ryan Blum, Executive Creative Director
Earl Wallace , Group Creative Director
Barbara Reusa, Executive Producer
Michael Udensi, Associate Account Director
Janet Muentes , Production Business Affairs Manager
Lanier Gilbert, Senior Strategist
MediaCom
Culture One World
Wunderman Thompson
Jehan Majdail, Account Director
Julie Cid, Creative Director
Nathan Minetti , Account Supervisor
SUMMARY
In 2019, Amtrak embarked on a mission to make America fall in love with the train. This meant making the oldest mode of city-to-city travel relevant to a new generation of travelers, a generation that had grown up flying and driving—the train never in their consideration. So, we created a campaign that celebrated the joy of the train journey, enticing travelers to get carried away with Amtrak. We induced major train-lust, with purchase intent up +11.4% among young travelers and over 300,000 new Amtrak riders in just 4 months.
CASE VIDEO
Hero Medium: Pre-roll Digital Video
Medium Featured On Video: OOH,PRINT,SOCIAL MEDIA,Digital (Pre-Roll Videos, Banners, Digital OOH)
Audience: New Audience
Objectives: Brand relaunch, reposition
Type: Business to Consumer
Language: English
