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2020 WINNER TRANSPORTATION UNITED STATES
Go Get Gifted
RAN IN: United States
Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: INTERACTIVE/ONLINE,MOBILE/TABLET,PR,SOCIAL MEDIA
Audience: JetBlue non-customers: Cost-conscious, economy-class travelers of all ages who fly for business and pleasure in JetBlue’s key markets of Boston, New York, and South Florida. They have not had the JetBlue experience in at least 12 months or ever.
Objectives: Gain new customers
Type: Business to Consumer