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JAMRS
Their Tomorrow

RAN IN: United States

CLIENT
Department of Defense

AGENCY
MullenLowe U.S. *Lead Agency


Mediahub


SUMMARY

With favorability towards the Military at historic lows and employment at record-breaking highs, most people see enlistment as a last resort for those with no other career options. To change this, we developed an integrated campaign for TodaysMilitary.com aimed at the ones who shape the opinions and career decisions of today’s youth: their parents. "Their Tomorrow" inspired this overlooked audience to embrace the unexpected futures that await their children by showing how the Military enables young adults to live a life of purpose.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: INTERACTIVE/ONLINE,MOBILE/TABLET,SOCIAL MEDIA,TV

Audience: Parents

Objectives: Government and social aims

Type: Business to Consumer

Language: English