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American Greetings
Connections Build Us

RAN IN: United States

CLIENT
American Greetings

AGENCY
MullenLowe U.S. *Lead Agency


Mediahub


SUMMARY

How do you get people to give cards in a world that’s leaving them behind? Connect this dying consumer behavior to a thriving one: wellness. Relationships are proven to keep us healthier and happier longer, period. The key to the $4T wellness trend is between us. Launching in the new year for maximum wellness relevance, American Greetings’ “Connections Build Us” platform demonstrated how cards build the relationships that make us well, repositioning card-giving as a strategy for wellness, and driving consumer relevance, purchase intent, and incremental distribution worth $150M annually.

CASE STUDY

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CASE VIDEO


Hero Medium: BRANDED CONTENT

Medium Featured On Video: EVENTS,INTERACTIVE/ONLINE,MOBILE/TABLET,SOCIAL MEDIA,SPONSORSHIP,USER GENERATED

Audience: Women

Objectives: Increase awareness

Type: Business to Consumer

Language: English