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2020 GOLD SMALL BUDGETS - NON-PROFIT
UNITED STATES
Male Massachusetts residents are 38% less likely than female residents to agree with the LGBTQ movement. So how do you get them to advocate for and vote to uphold transgender rights? You just tell them to be themselves.
Redefining the term “Masshole” as the champion of civil liberties, our $11K social film reminded Massachusetts citizens, especially men, that only a real asshole would deny rights to their neighbors. “Be a Masshole, Not an Asshole” increased conversation and advocacy among unlikely audiences, helping uphold transgender rights during the 2018 midterm elections.
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Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: BRANDED CONTENT,PRINT,SOCIAL MEDIA,Online Video