You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
Subscribe here
Baskin-Robbins
Using Nostalgia to Create Relevance for an Iconic Brand
RAN IN: United States
CLIENT
Baskin-Robbins
Jason Maceda, Senior Vice President
David Nagel, Senior Director of Consumer Engagement
AGENCY
Curt Mueller, SVP, Group Creative Director
Pete Kehr, Senior Art Director
Alex Lukacs, VP, Creative Director
Matt O'Rourke, EVP, Chief Creative Officer
Chris Kyriakos, VP, Head of Production
Chris Parke, Senior Producer
Dan Brown, SVP, Director of Digital Experience
Jennifer Peterson, VP, Account Director
Danielle Noland, Senior Account Executive
Duane Smith, Media Director
Ashley Parker, Media Supervisor
Raelyn Ruff, Project Manager
m ss ng p eces
Dave Saltzman, Executive Producer
SUMMARY
Baskin-Robbins is one of the most beloved players in the ice-cream category, but has struggled to stay relevant to modern consumers. To regain relevance, Baskin-Robbins executed an immersive partnership with Netflix to promote the release of Stranger Things 3. From a store flip transforming Baskin-Robbins into Scoops Ahoy, to an Ice Cream Ship that set sail across California, to an AR game transporting players back to 1985, every element was developed to allow consumers to experience Stranger Things 3 in real life -- all enabled by Baskin-Robbins.
CASE VIDEO
Hero Medium: RETAIL EXPERIENCE
Medium Featured On Video: BRANDED CONTENT,EVENTS,INTERACTIVE/ONLINE,RETAIL EXPERIENCE,SAMPLING,SOCIAL MEDIA,TV,USER GENERATED
Audience: Young Women (20-35)
Objectives: Change brand image
Type: Business to Consumer
Language: English
