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U.S. Army
In Our Boots 360 VR Experience
RAN IN: United States
AGENCY
Mike Medeiros, SVP, Executive Strategy Director
Claire Stewart, Senior Strategist
Lisa Nocella, EVP, Executive Account Director
Dana Markiewicz, Account Director
Meghan Caraway, Account Supervisor
Dan Donovan, Executive Creative Director
Cindi Blondell, Executive Producer
Jonathan Springer, Associate Creative Director
Scott Thomasch, Senior Copywriter
Sung Chang, EVP, Chief Creative Officer
Universal McCann
m ss ng p eces
Mike Woods, Director of Immersive Content / ECD
SUMMARY
In 2018, the U.S. Army missed its recruitment goals for the first time in over a decade. What looked like a simple decline in recruitment due to cultural headwinds was actually much deeper. We had a trust issue with the very people we needed to recruit. In Our Boots earned back the trust of skeptical young Americans by turning them into a Soldier through a 360 VR Experience. At a moment in history when young Americans didn’t trust the Army, an unprecedented amount came knocking on our doors.
CASE VIDEO
Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: INTERACTIVE/ONLINE,MOBILE/TABLET
Audience: Men and women 18 - 24
Objectives: Recruitment
Type: Business to Consumer
Language: English
