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2020 BRONZE BRAND EXPERIENCE: AR/VR/DIGITAL
UNITED STATES
Mike Medeiros, SVP, Executive Strategy Director Claire Stewart, Senior Strategist Lisa Nocella, EVP, Executive Account Director Dana Markiewicz, Account Director Meghan Caraway, Account Supervisor Dan Donovan, Executive Creative Director Cindi Blondell, Executive Producer
Jonathan Springer, Associate Creative Director Scott Thomasch, Senior Copywriter Sung Chang, EVP, Chief Creative Officer
Universal McCann
m ss ng p eces
Mike Woods, Director of Immersive Content / ECD
SUMMARY
In 2018, the U.S. Army missed its recruitment goals for the first time in over a decade. What looked like a simple decline in recruitment due to cultural headwinds was actually much deeper. We had a trust issue with the very people we needed to recruit. In Our Boots earned back the trust of skeptical young Americans by turning them into a Soldier through a 360 VR Experience. At a moment in history when young Americans didn’t trust the Army, an unprecedented amount came knocking on our doors.
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Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: INTERACTIVE/ONLINE,MOBILE/TABLET