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Sean Bryan , Co-Chief Creative Officer New York Rebecca Ginsberg, SVP Group Account Director Tom Murphy, Co-Chief Creative Officer, New York Jane Huh, Account Supervisor Dan Donovan , EVP, Global Executive Creative Director Dennis Hurley, VP Strategy Director Cam Hoelter , SVP Executive Creative Director Christen Koribanics, Account Executive Karsten Jurkschat, Creative Director Niki Lohr, Account Executive Alex Little , Creative Director John McAdorey, SVP Executive Producer Dominic Whittles, EVP Executive Account Director Alex Caredes, SVP Executive Account Director David Webster, EVP Executive Strategy Director
RGA
VM1
Weber Shandwick
Momentum Worldwide
SUMMARY
People know Verizon is America’s most reliable network, but they were losing sight of how that benefits them personally. This campaign showed people what their world would look like if it wasn’t for Verizon, by introducing The Team That Wouldn’t Be Here: 11 NFL players and a coach whose lives were saved by first responders. It made Verizon’s reliability compelling: #1 most-viewed, #1 searched, and #1 talked-about at the Super Bowl. And 174,000 new customers switched to Verizon.
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Hero Medium: TV
Medium Featured On Video: BRANDED CONTENT,INTERACTIVE/ONLINE,PR,PRODUCT DESIGN,SOCIAL MEDIA,SPONSORSHIP,TV
