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Verizon
The Team That Wouldn't Be Here

RAN IN: United States

CLIENT
Verizon

AGENCY
McCann New York *Lead Agency

Sean Bryan , Co-Chief Creative Officer New York
Rebecca Ginsberg, SVP Group Account Director
Tom Murphy, Co-Chief Creative Officer, New York
Jane Huh, Account Supervisor
Dan Donovan , EVP, Global Executive Creative Director
Dennis Hurley, VP Strategy Director
Cam Hoelter , SVP Executive Creative Director
Christen Koribanics, Account Executive
Karsten Jurkschat, Creative Director
Niki Lohr, Account Executive
Alex Little , Creative Director
John McAdorey, SVP Executive Producer
Dominic Whittles, EVP Executive Account Director
Alex Caredes, SVP Executive Account Director
David Webster, EVP Executive Strategy Director


RGA


VM1


Weber Shandwick


Momentum Worldwide


SUMMARY

People know Verizon is America’s most reliable network, but they were losing sight of how that benefits them personally. This campaign showed people what their world would look like if it wasn’t for Verizon, by introducing The Team That Wouldn’t Be Here: 11 NFL players and a coach whose lives were saved by first responders. It made Verizon’s reliability compelling: #1 most-viewed, #1 searched, and #1 talked-about at the Super Bowl. And 174,000 new customers switched to Verizon.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: BRANDED CONTENT,INTERACTIVE/ONLINE,PR,PRODUCT DESIGN,SOCIAL MEDIA,SPONSORSHIP,TV

Audience: Millennials

Objectives: Maintain price premium

Type: Business to Consumer

Language: English