You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
Subscribe here
Snickers
SNICKERS® NFL Season Promotion - Hunger Handoff
RAN IN: United States
CLIENT
Mars Wrigley Confectionary
AGENCY
Dani Coplen, Executive Vice President, Executive Creative Director
Patrick Sullivan, VP, Creative
Dillon Snyder, Creative Director
John Stadler, Associate Creative Director
Brian Denison, Senior Copywriter
Mike Pierzchala, Account Director
Kathryn Cvancara, Account Supervisor
Erica Likht, Account Executive
Gratafy (an Inmar Platform)
Ryan Halper, VP, Conversational Commerce
Mars Wrigley Confectionary Digital Hive
Breana Bacon, Social Media Analyst
Mike Italia, Head of Social Media & In-House Content Production
Starcom
Taylor Douglas, Digital Media Supervisor
Heather Chan, Digital Activation Associate
Gabriel Kelley, Associate Director
Koupon Media
Tom Brewer, Vice President, Brand Partnerships
Mary Trinko, Senior Client Success Manager
SUMMARY
SNICKERS® intercepted NFL fandom and turned social engagements into sales. Monday Night Hunger Plays turned Monday Night fans into Tuesday shoppers.Every Tuesday after a Hunger Play occurred, SNICKERS® increased total national brand sales by 50%! By season’s end, Hunger Handoff handed SNICKERS® a net lift of 2.28% or almost $15 million in sales compared to previous year’s season.
CASE VIDEO
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: BRANDED CONTENT,INTERACTIVE/ONLINE,MOBILE/TABLET,PACKAGING,SOCIAL MEDIA,SPONSORSHIP
Audience: Young Men (20-35)
Objectives: Increase sales, volume
Type: Business to Consumer
Language: English
