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Burger King
It Just Has to Make Sense to Someone
RAN IN: United States
CLIENT
Restaurant Brands International
SUMMARY
Attention is an endangered species; it’s more difficult than ever to stand out in our hyper-fragmented media environment. Burger King’s 18-24 y/o target had stopped paying attention to the brand’s content online, declining in visitation year, over year, over year. We needed stand out online among this target. Studying the subcultures that comprise this audience, we developed a theory: Celebrate and support niche interests and we’ll generate feelings of validation, acceptance, and, ultimately, brand love. We created an engine for content creation, and the results, well, speak for themselves.
CASE VIDEO
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: BRANDED CONTENT,INTERACTIVE/ONLINE,SOCIAL MEDIA
Audience: Ages 18 - 24
Objectives: Build brand equity
Type: Business to Consumer
Language: English
