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National Football League
Getting America Ready for the Return of Football
RAN IN: United States
CLIENT
National Football League
Tim Ellis, CMO
Julie Haddon, SVP Marketing
Ian Trombetta, SVP Influence Marketing
Melvin Lenzy, VP Brand Marketing
Dave Feldman, Senior Director of Social Content
AGENCY
Glenn Cole, Founder/Creative Chair
Keith Cartwright, Executive Creative Director
John Graham, Group Strategy Director
Mike Lewis , Group Strategy Director
Simon Hall , Group Brand Director
Big Spaceship
SUMMARY
“The NFL kicked off their 100th Season with a rally cry designed to bring the NFL fan base back together around Football after years of division. Inspired by a powerful High School Football tradition, the “We Ready” campaign drove significant increases in ratings & fandom and sparked unprecedented social engagement around kick-off weekend.”
CASE VIDEO
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: INTERACTIVE/ONLINE,PR,SOCIAL MEDIA,TV,USER GENERATED
Audience: Young Men (20-35)
Objectives: Increase sales, volume
Type: Business to Consumer
Language: English
