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Paramount Rocketman
Rocketman on the Runway
RAN IN: United States
CLIENT
Paramount Pictures
Joe Whitmore, EVP Worldwide Marketing & Creative Content
Saffronia Threatt, Director Worldwide Creative Content
Danny Johnson, SVP Worldwide Creative Content
Faye Ugolnik, EVP Media
Joe Rongavilla, VP Media
Erika Jorge, Executive Director, Media
AGENCY
NBCUniversal Owned Stations *Lead Agency
Magical Elves
Meri Haitkin, Co-Show Runner
Rich Brusa, Episode Producer
Nan Strait, Show Runner
NBCUniversal
Ryan Flynn, SVP, Current Productions
Erica Forstadt, Vice President, Current Productions
Jessica Black, SR Director, Creative Partnerships
jayme zimmerman, SR. Director Creative Partnerships
Danielle Guagliardo, Manager, Creative Partnerships
Trish Silva, SR Manager, Creative Partnerships
SUMMARY
NBCU knew Bravo was the perfect network to reach potential Rocketman viewers given their audience’s interests in lifestyle, music and fashion. Weaving the spirit of the film throughout an episode that celebrated Elton John’s most well-known fashion ensembles brought the film to life, celebrated the iconic artist, and generated box office interest. The episode felt organic thanks to the integration of talent and film contributors, who helped the designers craft their looks.
CASE VIDEO
Hero Medium: BRANDED CONTENT
Medium Featured On Video: BRANDED CONTENT,CINEMA
Audience: Women
Objectives: Increase awareness
Type: Business to Consumer
Language: English
