You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
Subscribe here
Eaton Power Quality
Ticket of Terror
RAN IN: United States
CLIENT
Eaton Power Quality
Molly Miller, Marketing Communications Manager
Mike DeCamp, Senior Marketing Communications Manager
Sarah Small, Digital Marketing and Communications
Ulyana Daum, Digital Marketing and Communications
Megan Kealy, Digital Marketing and Communications
AGENCY
Jacqui Hamilton, Account Supervisor
Alyssa Stern, Account Manager
Jessie Kalos, Producer
Sebastien Klein, VP, Strategy Director
Caroline McDonough, Strategist
Richard Shideler, VP, Creative Director
Steve Mooney, EVP, Managing Director, Boston
Shelley Elkins, Chief Creative Officer
Jacob Parker, Associate Creative Director
Franny Reynolds, SVP, Director of Operations
David Bradbury, Technology Director
Corinne Hom, Associate Art Director
Zach Deluca, Senior Copywriter
SUMMARY
Ticket of Terror helped challenger-brand Eaton refill their marketing funnel for power management products, by reaching more new leads than ever despite a stagnant media budget. For IT professionals, more technology means more problems to fix and less time to plan ahead. Eaton’s products prevent tech problems, but IT pros are too busy to care and too jaded to believe. “Ticket of Terror” broke this cycle by comically dramatizing IT headaches and Eaton solutions in a digital game that beat all brand benchmarks making it Eaton's most successful promotion ever.
CASE VIDEO
Hero Medium: DIRECT
Medium Featured On Video: DIRECT,INTERACTIVE/ONLINE,MOBILE/TABLET,SOCIAL MEDIA
Audience: IT Professionals
Objectives: Lead Generation
Type: Business to Business
Language: English
