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Belize Tourism Board
Putting Belize On The Map

RAN IN: United States

CLIENT
Belize Tourism Board

AGENCY
ICF Next *Lead Agency


SUMMARY

Belize wanted to put itself on the map. The tiny Central American country needed to establish and grow a tourism-based economy powerful enough to beat the odds against tourism heavyweights like Mexico and the Bahamas. Through a robust marketing campaign, Belize became the fastest growing destination in the Caribbean. Overnight arrivals grew for seven consecutive years and so many tourists have traveled from the U.S. and Canada that the nation’s government saw an increase in GDP they attribute directly to the campaign.

CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: BRANDED CONTENT,GUERILLA,INTERACTIVE/ONLINE,PR,PRINT,SOCIAL MEDIA

Audience: Intrepid Travelers (Millennial)

Objectives: Overnight Arrivals

Type: Business to Consumer

Language: English