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Belize Tourism Board
Putting Belize On The Map
RAN IN: United States
SUMMARY
Belize wanted to put itself on the map. The tiny Central American country needed to establish and grow a tourism-based economy powerful enough to beat the odds against tourism heavyweights like Mexico and the Bahamas. Through a robust marketing campaign, Belize became the fastest growing destination in the Caribbean. Overnight arrivals grew for seven consecutive years and so many tourists have traveled from the U.S. and Canada that the nation’s government saw an increase in GDP they attribute directly to the campaign.
CASE VIDEO

Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: BRANDED CONTENT,GUERILLA,INTERACTIVE/ONLINE,PR,PRINT,SOCIAL MEDIA
Audience: Intrepid Travelers (Millennial)
Objectives: Overnight Arrivals
Type: Business to Consumer
Language: English