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Mint Mobile
That's Not Right
RAN IN: United States
AGENCY
Aron North, CMO
David Glickman, CEO
Jeff Braunstein, VP, Marketing
Tanya Song, VP, Creative Services
Patti Murphy, Creative Director
Kenny Smithnanic, Sr. Director, E-commerce
Abbie Wright, Director, Digital Marketing
Jessica Palladino, Creative Director
SUMMARY
As a young wireless company competing in a space dominated by four well-established competitors that spend $10 billion annually in advertising, we had to find a creative way to capture consumers’ attention. By developing a television spot viewers would have visceral reactions to and airing it during the biggest media event of the year, Super Bowl, we drove a nearly 20,000% increase in site visits and a 575% lift in sales. The campaign led to sustained increases in the percentage of consumers who left our big wireless competitors for us.
CASE VIDEO
Hero Medium: TV
Medium Featured On Video: BRANDED CONTENT,INTERACTIVE/ONLINE,PR,PRICING,SOCIAL MEDIA,TV,INFLUENCER
Audience: New Audience
Objectives: Gain new customers
Type: Business to Consumer
Language: English
