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Sprint
Fall In Love With Sprint
RAN IN: United States
CLIENT
Sprint
Alberto Lorente, Director, Multicultural
Manuel Campos, Director, Multicultural Brand & Advertising
AGENCY
Luis Miguel Messianu, CEO, Creative Chairman
Mayte De La Maza, Brand Director
Isaac Mizrahi, COO, Co-President
Carolina Rendon, Brand Supervisor
Alvar Suñol, CCO, Co-President
Paola Villalobos, Sr. Strategic Planner
Michelle Headley, SVP, Operations & Production
Virgilio Flores, Creative Director
Angela Rodriguez, VP, Head of Strategy
Santiago Cuesta, Creative Director
Orlando Lopez, Art Director
Meg Valls, Sr. Brand Director
Luke Roberts, Sr. Director, Strategic Insights
Michelle Robles, Content and Experience Creator
Allan Rivera, Sr. Executive Producer
Monica Marulanda, Executive Creative Director
Horizon Media
M8
SUMMARY
Taking a more emotional approach to reaching Hispanic wireless consumers, Sprint aimed to connect with them through their love of wireless and result in a marked improvement in positive brand perception and a related lift in sales.
CASE VIDEO
Hero Medium: TV
Medium Featured On Video: BRANDED CONTENT,PR,SOCIAL MEDIA,TV
Audience: Cultural or Ethnic Group
Objectives: Increase sales, volume
Type: Business to Consumer
Language: English
