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2020 GOLD BRAND EXPERIENCE: LIVE + AR/VR/DIGITAL - GRAND CONTENDER
UNITED STATES
Lysol Lysol Laundry
RAN IN: United States
CLIENT
Reckitt Benckiser
Chris Tedesco,General Manager, US Marketing
Ferran Rousaud, Marketing Director
Rich Sidoli, Senior Brand Manager
Chioma Aduba, Executive Account Director Alba Berdala, Account Director Sarah Watson, Global Strategy Director, EVP Kate Fleming, Account Executive Christine Lane, Executive Innovation Producer, SVP Justin Ballheim , Strategy Director, VP Chance Bassett, Executive Producer, VP Jordan Berger, Social Strategy Director Mihae Mukaida, Senior Innovation Producer Ellie Frame, Strategist Kathy Roekthanom, Project Manager Maru Kopelowicz, Executive Creative Director, EVP Erik Kroha, Director of Technology, VP Tyler Gonerka, Associate Creative Director Emily Salas, Associate Creative Director
Zenith Media
Social Code
Wunderman Thompson MSC
Access Brand Communications
SUMMARY
Lysol had earned its way into households with a promise to kill 99.9% of germs. But today, with new, natural category entrants, moms thought Lysol was too harsh. So how were we going to convince moms we were gentle enough for even their kids’ clothes as we launched into the entirely new category of laundry? By showing moms that the items their kids love the most are actually the germiest, we increased sales of Lysol Laundry Sanitizer by 58.3% and proved to moms that they could trust Lysol – everyday.
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Hero Medium: TV
Medium Featured On Video: INTERACTIVE/ONLINE,PACKAGING,PR,PRODUCT DESIGN,SOCIAL MEDIA,TV