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Reese's
Reese’s Turns All Halloween Candy Into America’s Favorite Candy.

RAN IN: United States

CLIENT
Reese's

AGENCY
Anomaly *Lead Agency


Zeno Group


SUMMARY

Reese’s discovered a seasonal insight, that 90% of Americans wish they could trade their unwanted Halloween candy. So we created the Candy Converter to turn that unwanted candy into everyone's favorite: Reese's. Despite no paid media support for the activation, we helped Reese’s dominate Halloween conversation (fans anointed us the Greatest of All Time), drive incremental growth, and give Americans everywhere what they really wanted: more Reese’s in their Halloween hauls. 

CASE STUDY

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CASE VIDEO


Hero Medium: SAMPLING

Medium Featured On Video: OOH,SAMPLING

Type: Business to Consumer

Language: English