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National Football League
Making Young Fans Cry Tears of Joy at the NFL Draft
RAN IN: United States
CLIENT
National Football League
Tim Ellis, CMO
Julie Haddon, SVP Marketing
Ian Trombetta, SVP Influence Marketing
Dave Feldman, Senior Director of Social Content
Sam Howard, Director of Advertising
AGENCY
Glenn Cole, Founder/Creative Chair
Keith Cartwright, Executive Creative Director
John Graham, Group Strategy Director
Mike Lewis, Group Strategy Director
Mike Peditto, Brand Director
SUMMARY
“By showcasing NFL Draftees as real, relatable people, not just phenomenal athletes the NFL was able to connect with young fans like never before. The NFL transformed the 2019 NFL Draft into a can’t miss cultural event by giving young fans unprecedented access. From the red carpet arrivals to the post-draft celebrations young fans were able to follow Draftee throughout the entire process; all while connecting with them through their shared passions for music, fashion and gaming.”
CASE VIDEO
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: INTERACTIVE/ONLINE,PR,SOCIAL MEDIA,TV,USER GENERATED
Audience: Young Men (20-35)
Objectives: Increase sales, volume
Type: Business to Consumer
Language: English
