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2020 FINALIST ENGAGED COMMUNITY
UNITED STATES
Havana Club AMPARO: Experience the Real Story of Havana Club
Paul Ramirez, ECD, VP Michael Sheehan, Account Director Marcy Marrero, Senior project manager Marisa Batista, Production Director Jody Mcclean, Studio Design Manager Giovanni Gutierrez, Havana Club Brand Ambassador Paula Molina, Social Media Coordinator Kristen Herlihy, VP Operations Melissa Blanco, Social Media Director Carlos Lange, Head of Design Denisse Ramirez, Senior producer Arielle Ehrlich, Architectural Designer Louis Palacios, Editor Ashley Brozic, Senior Copywriter
Vanessa Garcia, Playwright Victoria Collado, Theatrical director Deborah Ramirez, Producer
Everlast Productions
Joseph Rawda, Art Director/scenic designer
OMD
SUMMARY
AMPARO is an immersive theatrical journey that takes you by the hand into the heart of one family’s fight for love, country, and legacy. This is the true story behind the real HAVANA CLUB rum. Our experience reconnected Caribbean Hispanic audiences with their roots in an effort to raise brand awareness and affinity and increase sales. The story of the real HAVANA CLUB is one of authenticity, of truth behind labels, and depth beyond the surface of cliche. We are giving a platform to stories that have long been silence.
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Medium Featured On Video: EVENTS,OOH,SAMPLING,SOCIAL MEDIA,USER GENERATED