MULTICULTURAL & LIFESTYLE SEGMENTS
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PROGRAM
PUBLISHED CASE
YEAR
AWARD LEVEL
CASES
- 2018 Greater China
- Multicultural & Lifestyle Segments
- GOLD
- KFC X Gintama - Everything Will Be OK with Such Popularity!
- Agency: Isobar China Group
- Brand: KFC
- Client: Yum! China
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- 2018 United States
- Multicultural & Lifestyle Segments
- SILVER
- It's time to talk about The Talk
- Agency: BBDO New York
- Brand: Procter & Gamble "My Black is Beautiful"
- Client: Procter & Gamble
-
- 2018 Greater China
- Multicultural & Lifestyle Segments
- BRONZE
- Intel Robot Hand X Shadow Play Experience
- Agency: Innokids Communications Limited
- Brand: Intel
- Client: Intel China
- 2018 Greater China
- Multicultural & Lifestyle Segments
- BRONZE
- Three Minutes
- Agency: Media Arts Lab
- Brand: Apple Inc.
- Client: Apple Inc.
-
- 2018 United States
- Multicultural & Lifestyle Segments
- BRONZE
- All Strong Hair Is Beautiful: How Pantene Built Brand Love & Credibility with African American Women
- Agency: Grey New York
- Brand: Pantene
- Client: Procter & Gamble
-
- 2018 United States
- Multicultural & Lifestyle Segments
- BRONZE
- Strands for Trans
- Agency: Terri & Sandy
- Brand: Barba Men’s Grooming Boutique
- Client: Barba Men’s Grooming Boutique
-
- 2018 Costa Rica
- Multicultural & Lifestyle Segments
- FINALIST
- El combo que nadie Ve
- Agency: Garnier BBDO
- Brand: Taco Bell
- Client: Taco Bell
-
- 2018 Costa Rica
- Multicultural & Lifestyle Segments
- FINALIST
- Solo es cuestión de tiempo
- Agency: La Tres
- Brand: Defensoría de los Habitantes
- Client: Defensoría de los Habitantes
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- 2018 Greater China
- Multicultural & Lifestyle Segments
- FINALIST
- "Reader" - moving around, read together
- Agency: Alimama
- Brand: Ali Literature
- Client: Alibaba Group
-
- 2018 Greater China
- Multicultural & Lifestyle Segments
- FINALIST
- Endangered Chinese Characters: You Can Make a Difference
- Agency: NetEase Youdao
- Brand: NetEase Youdao Dictionary
- Client: NetEase
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