How We Got Customers Lovin’ It And Kept Them Lovin’ It, No Matter What

This is the story of how, over 15 years, brand-building has taken McDonald’s UK from national pariah to national treasure.
It brings to life how this unique approach to communications was established, expanded and elevated to re-earn McDonald’s place in the hearts of the nation, and never let it go.
And it proves how this has driven an extraordinary 54 quarters of continuous growth and delivered £4.7bn of additional revenue, despite a catastrophic PR crisis, category fragmentation, and Covid-19.
This is the story of how brand-building got customers Lovin’ It again, and kept them Lovin’ It, no matter what.