Jednou větou…
Jak definujete efektivní marketing?
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
Jaké marketingové trendy vás právě těší?
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
Jak kreativita zvyšuje efektivitu?
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
Co je největší překážkou marketingové účinnosti?
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
Jak doufáte, že bude marketing vypadat v příštích pěti letech?
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Effie Awards Denmark soudce. Zobrazit další funkce v jedné větě.
