Rajesh Sharma, VP, Strategy, & Planning Head, McCann Worldgroup Mumbai

Jednou větou, jakou nejlepší radu můžete dnes obchodníkům nabídnout?  

Market research and marketing models may help us understand the problem, but genuine empathy towards the consumer is often the best marketing strategy – work on this.

Rajesh Sharma is VP, Strategy & Planning Head at McCann Worldgroup Mumbai. McCann Worldgroup India & Maharashtra Dyslexia Association won three Effie Awards in the 2019 Effie Awards Indie competition for “The Dancing Letters.”

Read “The Dancing Letters” interview >