Fuad Chundrigar, Chief Executive Officer, Masarrat Misbah Cosmetics Pvt. Ltd.

Mewn Un Brawddeg…

Sut ydych chi'n diffinio marchnata effeithiol?
First, you need to know the end goal of your marketing (what you believe is marketing success)—then you need to measure it to see the impact. Effectiveness is the measure of how effective the go-to-market strategy is in achieving the results in the short and long term against the spending.

Pa duedd(iau) marchnata ydych chi'n gyffrous amdanynt ar hyn o bryd?

  • AI (for example, ChatGPT)
  • Influencer marketing
  • Short form video content/TikTok
Sut mae creadigrwydd yn gyrru effeithiolrwydd?
Creativity is generating original and distinctive brand assets which in turn help the brand remain distinctive.

Beth yw eich hoff fuddugoliaeth effeithiolrwydd o'r ychydig fisoedd diwethaf - personol neu broffesiynol?

I think the Shan Foods ads recently aired in PK were very effective.

Sut olwg fydd ar farchnata yn y pum mlynedd nesaf, yn eich gobaith chi?
  • Data will be king
  • VR will be in and brands will move into the metaverse