I en sætning, hvordan definerer du effektiv markedsføring?
Data is not “the new creative”; the effective campaigns of tomorrow will sit at the intersection of art AND science.
I én sætning, hvad er det bedste råd, du kan tilbyde marketingfolk i dag?
Never let measurement be a crutch for magic; any brand can incrementally improve ROI, but the great ones do it with passion and purpose, not just precision.
Eric Weisberg served on the Final Round Jury for the 2020 Effie Awards USA konkurrence.
