I én sætning, hvad er det bedste råd, du kan tilbyde marketingfolk i dag?
Whatever the marketing targets are – brand building, creating awareness, consideration, or other aims – my general recommendation to marketers is to efficiently utilize resources while staying daring, challenging, and open to new ideas and thinking ahead of the competition.
I en sætning, hvordan definerer du effektiv markedsføring?
The most effective brands orchestrate a cacophony of channels and ad formats into a harmonic melody, while being channel and customer lifecycle-specific in their messaging.
Karsten Jankowski served on the Final Round jury for the 2019 MENA Effie Awards konkurrence.
